Our work involves team alignment, consumer research, audits, strategy, messaging, naming, brand identity, packaging structure and graphics, retail and online presence.
We start with a conversation: We believe in garnering team alignment among the key stakeholders and marrying that with consumer wants and desires.
We then craft your unique POV: With a clear vision of where your brand is and where it’s headed, we create a compelling story and image to inspire and delight your consumer.
Then we bring your brand to life! Using the brand story as the foundation for design, we develop a visual language which connects with and engages your consumer in the form of a distinct, ownable graphic palette. This palette can be used across a broad spectrum of brand touch points.
graduated from the Communication Design Program at Syracuse University and began her design career in New York City. She dove into the world of package design immediately after graduation working on A&P private label packaging to match every national brand earning her awards for her work. Jacobs's next several years were spent at Desgrippes Gobé and Associates honing her creative strategy skills and developing 360º branded programs for clients including Coca-Cola, The Limited Brands, and Gatorade where she continued to gain recognition in annuals. She was also a Design Director at Revlon, reinventing brands within the Revlon line of products—aligning brand visualization with consumer desires. Jacobs went on to consult at The Arnell Group, Desgrippes Gobé, Landor, Raison Pure, and Toast Cafe in New York City until moving to Austin. It was there she took a position at Design Edge designing brand programs for clients such as Dell and S.C. Johnson before forming Platypus Strategic Creative, Inc. With Platypus she has developed strategically branded programs across multiple touch points for a broad range of clients—from tangible to virtual experiences, luxury goods to technology, fragrance to software companies. These clients include Esteé Lauder, Godiva, UpSpring Baby, and Marriott Autograph Hotel Collection.
is a graphic designer with over 20 years experience helping brands connect with consumers. Her passion is for creating comprehensive design solutions that are based on strategic thinking and that are visually appealing. Deirdre began her career at Desgrippes Gobé and Associates and spent nearly 10 years gaining valuable knowledge and experience in the art of storytelling through comprehensive branded systems for clients such as Coca-Cola, The Limited Brands, Allied Domecq and Eastern Mountain Sports. During this time, she also worked on projects that included logo development for Wynn Hotel & Casino, a signage system for Linens n Things, packaging for Bain de Soleil and print collateral for Merck. Deirdre became a consultant for The Arnell Group, Hirst Pacific, Toast Cafe, Johnson & Johnson, and Raison Pure before joining Natalie Jacobs to form Platypus Strategic Creative, Inc. Together, they’ve worked on projects across a broad spectrum of clients that include concept strategies, naming, app and web development, logo and packaging development, as well as complete brand experiences. Redel holds a B.F.A. in Communication Design from Syracuse University.
specializes in working with brand teams and consumers to bring a compelling vision and distinctive brand voice to life. Levine served as Principal, Executive Creative Director and Director of Creative Strategy at Desgrippes Gobé in New York for 21 years where he crafted dynamic positioning and design solutions for brands such as IBM, Godiva, Weight Watchers, Pfizer, Merck, Abercrombie & Fitch, Coca-Cola, Estée Lauder, Brooks Brothers, Ann Taylor, Peugeot and the esteemed French newspaper, Le Monde. The cornerstone of Levine’s pioneering work at Desgrippes Gobé centered around unleashing a brand’s powerful emotional connections. He created myriad visualization and innovation techniques aimed at helping brand teams tap into their DNA to refresh their voice and vision and bring new products to market. He was also the Creative Director and Principal of Luxury Brand Forum, a boutique consulting firm specializing in the Luxury category with a focus on brand positioning, design and consumer research. With LBF he crafted strategies for Chase Sapphire Card and the ultra-luxury skincare brand La Prairie. He also served as Chief Creative Officer at the tabletop brand Mikasa where he was responsible for consumer research, brand positioning, product development, packaging and the visualization of all brand communications for specialty retail, wholesale outlets, web and catalogue. Levine holds a B.F.A. in Design from the California Institute of the Arts and an M.F.A. in Design from Yale University.
Bath & Body Works
Blow Hair Dry Salon, NYC
The Cosmopolitan of Las Vegas
Good Earth Coffee
Linens ’N Things
Manhattan Chili Co.
Marriott Autograph Hotels
New York & Co.
Olay Professional Line
Parlux Fragrances, LLC
Proctor & Gamble: Ivory